Product Innovations
Why is an XPOWER Scented Air Mover / Ionizer Necessary?
Air conditioners, televisions, clothes dryers, carpet and upholstery are positive-charge producing. In big cities, the concentration of negative ions in the air may only be only one-tenth of that found in the country or in rural settings. XPOWER’s Scented Air Mover / Ionizer serves a dual purpose by neutralizing the air, significantly improving air quality, while scenting the air.
What Do Negative Ions Do?
Negative ions are oxygen atoms charged with an extra electron. They can clear the air of pollen, mold and hazardous airborne particles such as bacteria and viruses, while having beneficial effects on your health. When carrying a “negative” charge, ionized particles are in reality a “positive” constituent in the air. They occur naturally in water, air, sunlight and the earth’s inherent radiation.
Negative ions are most prevalent in natural places, especially near moving water or after a thunderstorm. The invigorated feeling one gets after a shower, at the beach, near a waterfall or after a storm is in actuality the body being saturated by negative ions.
Ionizers clear the air of dust, mold spores, pollen, pet dander, odors, cigarette smoke, bacteria and viruses. When they emit negative ions, through an ionizer switch, the ions attach to positively charged particles in large numbers. This causes the pollen, mold, bacteria, etc to become too heavy to stay airborne. Particles are removed from the air, freshening it while making it safer to breathe.
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- XPOWER’s Scented Air Mover / Ionizer Benefits
- Significantly improved air quality with fragrance and ionization
- Increased well-being and mental clarity
- Neutralizes debilitating effects of excessive positive ions in the environment
- Helps clear the air of dust, pollen, pet dander, mold spores and other potential allergens
- Helps reduce instances of respiratory illnesses like colds and flu
- Promotes relaxation, improved energy and focus
- Better sleep due to normalizing serotonin production in the brain
- Reduces instances of headaches and sickness
- Routinely used in hospitals in Europe for their beneficial impact
Need more information on XPOWER’s line of Scented Air Movers?
Learn more here….
Pet Grooming
Grooming has evolved from an elite segment of the overall pet industry into a necessary, must-have segment for pet retailers, retailers and catalogs. Credit must go to entrepreneurs who created a need for a service that few could do well: pet grooming.
Initially, the most successful were businessmen with little knowledge of pet grooming themselves, but who researched and developed a sound approach to the grooming business. Their establishments were attractive, open and above all spotlessly clean. They offered low prices for the self-wash customers (DIYers) to come in, use superior equipment and supplies, and dry their animals in a safe and professional location without the messy and time consuming clean-up at home. They marketed extras which approached what the professional groomer would charge for the same service. After the DIYers 4th visit, in about 40% of the cases, they requested a quote for the staff groomer providing the same service and voilà, we now have a new grooming industry client.
Their success at attracting and maintaining excellent groomers became key to keeping this new business. These entrepreneurs had not only introduced a totally new group to the “groomer pool”, but they had initiated this group to the difficulties involved in grooming, placing a new value on the service rendered. Sales of higher value products furthered this evolution and made this a more educated and valuable client for the retail pet business.
Essential equipment sales for home grooming are skyrocketing. Non-pet outlets such as Amazon sell high numbers of small, inexpensive dog dryers to DIYers for in home use. Videos and instruction literature encourage this trend, however promoting to full service groomers will not be as extensive as the self-wash model unless pet retailers realize that by offering they eventually will significantly increase their customer base. The idea of offering instructional classes will certainly stimulate that all important bond and ability to market higher quality and more profitable products.